The marketing dictionary /
Hart, Norman A.
The marketing dictionary / Norman A. Hart, John Stapleton. - 4th ed. - Oxford [England] ; Boston : Butterworth-Heinemann, 1992. - 252 p. ; 22 cm. - Marketing series . - Marketing series (London, England) .
Rev. ed. of: Glossary of marketing terms. 3rd ed. 1987. "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
0750602082
Marketing--Dictionaries.
HF5415 / H37 1992
The marketing dictionary / Norman A. Hart, John Stapleton. - 4th ed. - Oxford [England] ; Boston : Butterworth-Heinemann, 1992. - 252 p. ; 22 cm. - Marketing series . - Marketing series (London, England) .
Rev. ed. of: Glossary of marketing terms. 3rd ed. 1987. "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
0750602082
Marketing--Dictionaries.
HF5415 / H37 1992