Coote, Helen.

How to market your library service effectively / Helen Coote. - London : The Association for Information Management, Aslib ; 1994. - vi, 47 p. ; 24 cm. - An Aslib know how guide .

Includes bibliographical references (p. 43) and index.

0851423345


Advertising--Information services.
Information services--Marketing.
Advertising--Libraries.
Libraries--Marketing.

Z665 / A85 1994