Hart, Norman A. <br/><br/>
The marketing dictionary / 
Norman A. Hart, John Stapleton. 
 - 4th ed. 
 - Oxford [England] ;  Boston :  Butterworth-Heinemann,  1992. 
 - 252 p. ;  22 cm. 
 - Marketing series .
 - Marketing series (London, England) .
<br/><br/> Rev. ed. of: Glossary of marketing terms. 3rd ed. 1987.  "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." 
<br/><br/><label>ISBN: </label>0750602082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / H37 1992