The marketing book / 
edited by Michael J. Baker. 
 - 3rd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1994. 
 - xlii,740p.:  ill.;  25 cm. 
 - The marketing series .
 - Marketing series (London, England) .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750620226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / M37 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8