Schaffner, David J. Food marketing : an international perspective / David J. Schaffner, William R. Schroder, Mary D. Earle. - International ed. - Boston, Mass. : McGraw-Hill, c1998. - xxii, 487 p. : ill. ; 24 cm. Includes bibliographical refrences and index. ISBN: 0071167226 Subjects--Topical Terms: Food industry and trade.Food--Marketing. LC Class. No.: HD9320.5 / S35 1998