000 00937cam a2200301Ia 4500
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008 960520s1994 enka b 001 0 eng d
020 _a0750620226
039 9 _y200203190943
_zload
040 _aEAL.
050 _aHF5415
_bM37 1994
082 0 0 _a658.8
_220
245 0 4 _aThe marketing book /
_cedited by Michael J. Baker.
250 _a3rd ed.
260 0 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1994.
300 _axlii,740p.:
_bill.;
_c25 cm.
490 1 _aThe marketing series
500 _a"Published on behalf of the Chartered Institute of Marketing."
504 _aIncludes bibliographical references and index.
596 _a1
650 0 _aMarketing.
700 1 0 _aBaker, Michael John.
710 2 0 _aChartered Institute of Marketing.
830 0 _aMarketing series (London, England)
942 _cBK
_2lcc
999 _c32704
_d32704