Aquaculture marketing handbook/ Carole R. Engle, Kwamena Quagrainie.
Publication details: Ames, Iowa : Blackwell Pub. Professional, c2006.Edition: 1st edDescription: xii, 271 p.: ill. ; 26 cmISBN:- 0813816041 (alk. paper)
- HD9450.5 E54 2006
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Reference
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Main Reference | HD9450.5 E54 2006 (Browse shelf(Opens below)) | 1 | Not for loan | R4773 |
Includes bibliographical references (p. 229-243) and indexes.
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies
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