The marketing book /
The marketing book /
edited by Michael J. Baker.
- 3rd ed.
- Oxford ; Boston : Butterworth-Heinemann, 1994.
- xlii,740p.: ill.; 25 cm.
- The marketing series .
- Marketing series (London, England) .
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750620226
Marketing.
HF5415 / M37 1994
658.8
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750620226
Marketing.
HF5415 / M37 1994
658.8